Rafters enjoy paddling along the Colorado River near Bastrop.

LCRA's service area has an abundance of natural beauty and historic sites that make tourism a focus for local economic development efforts. Community and Economic Development staff can help identify marketing strategies and develop partnerships to help you promote tourism in your community.

Community Tourism Assessments
To know how a local tourism industry can grow, communities need an accurate picture of how the current tourism sector is functioning. We can help assess tourism in your community by interviewing local tourism stakeholders and exploring your community’s attractions and potential assets during a two-day appraisal. You will receive a thorough report with feedback based on the interviews and recommendations on how to enhance your local tourism industry.

Communities must have strategies to establish new tourism businesses, create marketing and public relations campaigns and identify new tourism niche markets. Tourism planning services include:  

document downloads Determining the Economic Impact of Festivals and Events: A "How-To" Guide for Communities (PDF)