Rafters enjoy paddling along the Colorado River near Bastrop.

Community Tourism Assessments
To know how a local tourism industry can grow, communities need an accurate picture of how the current tourism sector is functioning. We can help assess tourism in your community by interviewing local tourism stakeholders and exploring your community’s attractions and potential assets during a two-day appraisal. You will receive a thorough report with feedback based on the interviews and recommendations on how to enhance your local tourism industry.

Tourism Planning
Communities must have strategies to establish new tourism businesses, create marketing and public relations campaigns and identify new tourism niche markets. Tourism planning services include:

• marketing plan development
• strategic plans for tourism organizations
• developing, conducting and analyzing visitor surveys, and
• conducting economic impact analyses on local tourism-related events and attractions

Colorado River Trail
The Colorado River Trail is a network of parks, highways and roads linking the cultural, recreational, agricultural and natural features of 11 counties along the Colorado River. The trail spans 600 miles from San Saba County to Matagorda County at the Gulf of Mexico. We work with communities in this region to jointly promote local sites of interest to visitors.

True-Blue News E-Newsletter
True-Blue News is a free quarterly e-mail newsletter that provides information on events and attractions in the Colorado River Trail region. It also supplies information on tourism marketing and consumer research trends, statewide tourism conferences and seminars, best practices in the tourism industry, and LCRA facilities, programs and services. Click here to subscribe, or see what is inside the current issue.