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Q&A
A talk with LCRA's newly appointed executive manager of Water Services
Suzanne Zarling
Suzanne Zarling

Feb. 23, 2005

In January, Suzanne Zarling was named executive manager of Water Services, an LCRA department with about 325 employees. This business unit comprises water services, water and wastewater utilities, river operations and river services. The business unit also manages use and availability of the lower Colorado River basin, including regulating water resources, reducing the risk of flood damages and working to meet the immediate and long-range demands of water users.

Zarling brings 24 years of experience as an attorney in private practice; work in regulatory compliance at Texaco, Inc.; external relations for the U.S. Department of Energy; plus nine years as executive manager of Community Services at LCRA. In this Q&A she shares some of the background that makes her suited to her new job, and her challenges and goals within the business unit.

Q. What is your new role in Water Services?
A. My first responsibility is to focus on strengthening customer confidence in Water and Wastewater Utility Services while preparing the utility financially for growth. I will be looking for opportunities to leverage resources across Water Services for the benefit of all our customers, and I will work to help the organization balance our water resource management role with our role as a water and wastewater utility provider.

I think it is important to recognize the need to plan utility growth with our water resource management role — especially our water quality protection role — in mind.

LCRA owns or operates 35 water and wastewater utility systems, with which we serve about 181,300 people in 11 counties. These numbers will increase as we work to meet growing demand in high-growth areas in Bastrop, Burnet, Hays, Lampasas, Travis, and Williamson counties. It is LCRA’s 30-year vision to meet the needs of a population projected to double in those areas by 2035. (See link to 30-year vision at bottom.)

Q. How has your background — your work as Community Services executive manager at LCRA and prior to coming to LCRA — prepared you for this new position?
A. Working in Community Services has taught me a lot about LCRA and our mission.

I have learned about the importance and value of involving the public and customers in decision making. I believe strongly in LCRA's environmental protection mission, but understand the challenges inherent in balancing that role with our role as a utility provider.

I also understand that we exist to enhance the quality of life for citizens in Central Texas, and to do that we need to understand the needs and concerns of our customers.

Before coming to LCRA, I spent a number of years practicing law with a private firm. That practice has helped me to understand the challenging and complex nature of the work we do in the water area.

My work at the Texas Department of Agriculture taught me the importance of agriculture, including the rice industry, to the Texas economy. Managing LCRA's water quality programs has helped me understand the role of the bay and estuaries to our ecosystem.

As a scuba instructor, I understand the importance of clean water in Lake Travis and the other Highland Lakes, and the value of these lakes to the economy and businesses in Central Texas.

These highlight the challenges of working with the many stakeholders who rely on the Colorado River and the Highland Lakes for their quality of life and their livelihood.

Q. What do you consider to be your greatest accomplishment at LCRA?
A. My greatest accomplishment at LCRA has been to lead a bright and talented group of individuals in returning 85 percent of Community Services funding each year to the communities we serve in the form of services, facilities and programs. During my tenure in Community Services, we accomplished many things, including:

  • Selling the Comal Power Plant in New Braunfels for redevelopment, returning the property to the tax base and providing tremendous economic development opportunities for Comal County;
  • Developing McKinney Roughs and Canyon of the Eagles nature parks and the planning and beginning of construction of the Matagorda Bay Nature Park;
  • Selling land to the Woodbine Development Corp. for creating the Hyatt Lost Pines Resort adjoining McKinney Roughs;
  • Evolving LCRA's Public Safety Department into one that provides law enforcement and emergency response along the Colorado River basin and in LCRA's parks and lakes — in addition to security for LCRA staff and facilities;
  • Focusing LCRA's community and economic development efforts in the rural communities with the greatest need; and
  • Developing a natural science education program that has introduced thousands of youth to the Colorado River, building future stewards for its protection.

None of these accomplishments is mine. My accomplishment was supporting bright, dedicated, hard working staff and helping to create an environment in which they could succeed.

Q. What is your immediate challenge or goal in your new position?
A. My first challenge will be to gain an understanding of the water and wastewater utility business and to get to know our customers and their needs.

My goal is to position the utility for system growth that is needed for the utility to become financially strong. To do that we must have the confidence and support of our customers, so that others will seek us out to be their utility provider.

We also need the confidence of the public. We need to plan system growth that balances the financial needs of the system with the needs of the communities we serve.  

Q. How will LCRA continue to work with the Regional Water Quality Planning Project, Southwest Travis County Regional Advisory Group and the Hamilton Pool Road Community Forum and involve them in LCRA’s utility planning and operations?
A. It is important for LCRA to work with all stakeholders to be sure we understand the issues and challenges associated with growth in our service area.

By listening to stakeholders we can better understand the impact of our actions and develop strategies to address concerns. An example of this is the recent Hamilton Pool Road waterline extension. As a result of stakeholder input, LCRA developed and incorporated into its water sale contracts some water quality protection measures that did not exist in the regional area regulations.

Q. How is the LCRA living up to its goals of providing water and wastewater utilities to protect public health, protect water quality, and invest in the region's economic viability?
A. Over the past decade LCRA has created a system of almost 40 water and wastewater utility systems. Some of these systems did not comply with state regulations when we acquired them, and LCRA is working to bring all those systems into compliance with state regulations to protect public health and water quality. LCRA has also built systems that help reduce dependence on groundwater and provide reliable, high quality drinking water to growing areas.

Q. LCRA has been challenged regarding how it can continue to provide water and wastewater utility services when that business at LCRA is not yet viable. What are your thoughts on this?
A. The challenges faced in Water and Wastewater Utility Services today are not unique. They are the types of challenges faced by many growing businesses at early stages in their development.

We are working hard to shore up our 30-year vision for the utility, and are developing strategies to strengthen our financial picture and make deliberate decisions regarding expansion.

However, it is important to keep in mind that, as a public agency responsible for managing the water resources of the Colorado River, we must make strategic decisions that are not financially motivated to protect the environment and public health. So, again, it is a balancing act and one that will continue to challenge LCRA.

LCRA has the added challenge of trying to fulfill its mission to support economic development and water quality protection in our service area; so, while it is important for the utility to operate in a business-like manner, the business model also has to accommodate the operation of systems acquired to meet the LCRA's responsibilities.

Q. What are the most important issues our water customers are facing today?
A. The issues faced by our water customers are as diverse as our customers.

LCRA Water Services’ biggest challenge is to understand customer and community needs, and to work closely with customers to look for ways to meet those needs.

Do you have questions or concerns about LCRA Water Services? E-mail them to Suzanne Zarling.

Related info: 30-year vision for water and wastewater utilities

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